There are various algorithms to calculate relevancy. Since it is likely that more than one page contains the search string, search engine starts calculating the relevancy of each of the pages in its index with the search string. Search engine compares the search string in the search request with the indexed pages from the database. Once the crawlers pickup correct keywords your page will be assigned to those keywords and rank high on search results. Here you need to optimize your pages for search engine crawlers to make sure the content is easily understandable. The identified words are referred as keywords and the page is assigned to the identified keywords. Sometimes when the crawler does not understand the meaning of your page, your site may rank lower on the search results. Indexing is next step after crawling which is a process of identifying the words and expressions that best describe the page. Search engines are classified into the following three categories based on how it works. The visitors can generate revenue for site owners either through advertisements displayed on the site or though purchasing products.
Optimizing websites for Google and other search engines is an essential part of any website owner for reaching out the large audience. Search engines follow guidelines and have their own algorithm to decide the ranking of websites in search results. This opens out a huge scope for businesses and online content publishers to attract people to their website for free. User do more than billions of searches only on Google to find relevant information. Site owners who try to optimize their websites for getting top rank in the search results.Search engines are part of daily life for two types of people. Popular Search Engines Why Search Engines are Important?
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